| Triple
Bottom Line
–
The Measure of Corporate Accountability
The Triple Bottom Line (TBL) concept widens the scope of traditional
management and reporting to include the social, environmental,
and economic performance of an organisation.
Sustainability and the Triple Bottom Line
Concern for global environmental and social issues is increasingly
reflected in the expectations people have of both public and
private sector organizations. Environmental problems such
as global climate change, native deforestation, pollution,
resource depletion, and social problems such as child labour,
corruption, the underdevelopment of human capital, and the
gap between rich and poor have been targeted by such international
action plans as Agenda 21, which emerged from the World Summit
at Rio de Janeiro in 1992.
At just over ten years on from Agenda-21, one of the significant
changes has been in the world's leading businesses, and their
willingness to expose their values, strategies and triple
bottom line performance. These organisations have recognised
not only do they have a big role to play in perpetuating or
reducing those global and local problems, but also those problems
increasingly affect the sustainability of their own operations.
Implementation of Triple Bottom Line Reporting
Moving to TBL requires buy-in at the senior management or
board level.
It also requires considerable commitment across the organisation.
It is recommended that a TBL champion is identified within
the organisation who has full management support and adequate
resources to lead the project. An increasing number of organisations
are following this path.
An organization is required to:
• Establish its own values in relation to social, environmental
and economic issues
• Determine the performance issues of importance to
its stakeholders (staff, customers, shareholders, communities,
suppliers, insurers, etc)
• Integrate the above to establish a set of key performance
areas, indicators and targets
• Measure and openly report performance, with external
verification to increase trust
Advantages
of Triple Bottom Line
Reporting
Organisations choose to report for many different reasons.
If used effectively, the TBL approach and reporting have the
potential to:
• Build stakeholder relationships based on shared values,
trust, and integrity
• Manage risks by identifying areas of concern to stakeholders
and being able to deal with them proactively rather than reactively
• Enhance internal management by identifying areas of
improvement
• Increase the organisation's contributions to global
sustainable development
• Reduce operating and compliance costs through improving
systems
• Benchmark the organisation against others reporting
in its sector
• Increase market opportunities through stimulating
innovation and attracting new clients.
Report
excerpt by Landcare Research, New Zealand |